Scott & Charters

Scott & Charters Ltd

Marketing Award for Scott & Charters

Marketing Award for Scott & Charters

Client: Scott & Charters Ltd
Project: Sales Brochure
Objective: Promote Company Story

Scottish Borders Business Excellence Awards – Best Marketing Campaign

Scott & Charters were looking for something different for their new brochure. It needed longevity and had to promote the outstanding quality of Scott & Charters products to potential partners, including international knitwear designers and retailers, as well as top golf resorts. They also needed to keep costs low and were planning to reuse images from previous fashion shoots.

Their marketing partners Cohorts by Design brought in Texthouse and leading fashion photographers Aikman Smith Photography, and we all worked together on a concept to promote the artisanal, hand-finished qualities of the products, quality materials and the Scottish and Hawick heritage of the family-run company.

Photography focused on sumptuous cashmere textures and detailed hand-finishing, and Texthouse produced verbatim copy after recording audio interviews with company staff.

This beautiful brochure was hand-finished with cashmere bows to reinforce tactile qualities. The digital version (without bows!) is online here.

Thanks also to Cohorts by Design’s rebrand and new e-commerce site for Scott & Charters, the company won Best Marketing Campaign in the 2014 Scottish Borders Business Excellence Awards. Many thanks to Sales Director David Chapman for inviting us to the awards lunch!

Here’s the creative collaboration map from the all-Borders creative team:

Scott & Charters creative team map

Scott & Charters creative team map

Cohorts by Design (Galashiels), Texthouse (Jedburgh), Aikman Smith Photography (Melrose) and of course Scott & Charters (Hawick).

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* (scots) adj fiddly, time-wasting
* (scots) adj fiddly, time-wasting