Client: The Hayhoe Webb Partnership
Project: Case Study and B2B Advertising
Objective: Win new B2B clients in the licensed trade and tourism sector
The Hayhoe Webb Partnership provides specialist accountancy services to the licensed trade and tourism sector. Paul Hayhoe’s insider experience makes him uniquely qualified to work closely with hotel, pub, B&B and restaurant owners to maximise their margins and avoid startup pitfalls.
It was important to keep costs down, so we decided on a case study as an engaging, multipurpose document for Paul to use in meetings with industry organisations and prospective clients in the licensed trade sector. Jules interviewed a happy B2B client to get the inside view on Hayhoe Webb services and brought in Viv Seeley of VivID Design Consultancy on design and layout. A journalistic style was used to create feature-style appeal to attract readers.
The client uses the case study in print and emailed PDF formats, and it can be easily updated.
See an extract from the case study here.
Creative team: VivID Design Consultancy, Texthouse.