Client: Countryside Kitchens
Objective: Drive customers to highest quality kitchens
Countryside Kitchens build kitchens of outstanding quality, and the visual impact of their website needed to be much stronger to reflect this. They also wanted to attract more customers into their showroom, and launch their designer Farrow and Ball paint and Fermoie fabric brands.
Web designers Cohorts by Design brought in Texthouse to write sizzling SEO copy, and Aikman Smith Photography for the gorgeous kitchen shots. With a background in interior, fashion and lifestyle photography and styling, Aikman Smith brought their designer eye to four kitchens built by Countryside Kitchens, and worked closely with the owner families to showcase their kitchens in use.
Texthouse’s Jules also visited the kitchens and interviewed their owners for case studies on the design and build process. The aim was to highlight the bespoke nature of the product and the company’s attention to detail and customer service.
Countryside Kitchens are of course also designers, with their own design ideas and vision, so it was important to collaborate closely on the look and tone of the site. It was designed in WordPress for easy updating by Shona, Amanda and the team, and expandability to allow for future product ranges.