Client: Cocoa Black Ltd
Project: Website copy makeover
Objective: Develop tone of voice and edit SEO copy for greater appeal
Cocoa Black‘s tasty new website already had beautiful photography and design, but the SEO copy needed a stylish makeover to bring the text into line with the branding, and convey a clearer flavour of the company’s premium offering.
Texthouse worked with Cocoa Black to develop a more appealing tone of voice to connect with the company’s prestigious restaurant, hotel and corporate clients, as well as the passionate professionals and foodies who come to Cocoa Black training courses in Peebles.
The copy provided by SEO specialists was based on high keyword density, and geared towards helping Cocoa Black to establish a strong online presence in this competitive market. The makeover by Texthouse’s Jules preserved the SEO impact and added extra customer appeal with a more engaging tone of voice.